It’s natural for humans to seek out friends and companions who are similar to them in several aspects of life. A 2012 Columbia University study of corporate executives at a social mixer found that the investment bankers flocked to other investment bankers, accountants to other accountants, etc. Entrepreneurs typically extend this phenomenon to their hiring…
Barcodes are used just about everywhere in today’s technologically saturated society. One visit to the grocery store, movie store, drug store, or other retail location will quickly reveal that barcodes are a vital aspect of the way most businesses operate. Although many businesses utilize barcoding and barcoding systems, there are still many small businesses that…
Social media can generate customer engagement and additional income for your company. The key is to choose the right social networks for your business. For example, Facebook has a broad audience and is driven by media (images and videos) and Twitter, while it also has a broad audience, is primarily text- driven (links). LinkedIn on…
Small businesses today face a range of ongoing challenges that can be daunting to even the most seasoned business person. From ethical issues to financial and resource management to increased competition due to technology, business owners are constantly weighing options and making decisions. Some of the most common areas businesses must manage well include legal,…
As a freelancer, you wear a lot of hats. In addition to the services you provide, you also have to deal with a lot of administrative work as well. In a traditional job, you typically have a Human Resources department, an Office Manager, etc., to take care of the majority of this work. Freelancers, however, need…
You need brand evangelists!” If you’ve studied marketing at all over the past few years, you’ve probably heard this from more than one person. It’s no longer enough to simply attract a loyal customer base. You want to have evangelists, people who are so enthusiastic and supportive of your business that they freely share information…
As technology, globalism and the “machining” of the American worker continue to demand increasing productivity and cost savings, it’s common for businesses to skimp where they can in order to stay lean and competitive. And while the passage and implementation of the Affordable Care Act requires businesses to provide employees with healthcare, it still remains…