I recently found out about a brand new smartphone app that allows beer lovers to find deals on hard-to-find craft beers. The app is being demonstrated publicly for the first time this weekend at the Great American Beer Festival in my hometown of Denver, CO.

“This is the first smartphone app that lets beer lovers find new beer deals on a daily basis, right from their smartphone,” said Raghav Kher, CEO and Founder of LetsPour.

Some people love to drink fine wine or enjoy a Cuban (I mean American cigar, ahem) – I, on the other hand, love a good craft beer. I am lucky to live in Colorado because it has such a large craft brew community compared to the rest of the U.S. What I don’t like is that it is sometimes hard to find my favorites at the local liquor store and they can be pretty pricey. This app will help change all of that.

“Our members have been telling us that they don’t want to miss out on any beer deals just because they are not in front of a computer. They want to purchase beers ‘on-the-go’, anytime and anywhere,” said Kher. “Just click and the beers will be on their way to your doorstep.”

Initially available for Android phones, the ’LetsPour Deals’ App for Beer allows beer lovers to use their smartphones to buy highly sought after and hard-to-find craft beers. This app alerts members once a new LetsPour beer deal is announced. Customers can buy instantly which is important when many LetsPour beer deals sell out in less than 30 minutes.

Android phone owners can download the ‘LetsPour Deals’ App for free, which is available in Google Play. The iPhone version of the ‘LetsPour Deals’ App will be available by the end of October 2012.

On top of the new app, LetsPour is offering beer lovers everywhere a chance to win “Free Beer for a Year”. All you need to do is visit LetsPour.com/gabf.

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