Small Business

How Paid Video Conferencing Is Beneficial

November 26, 2014
Video Conferencing

We all know how video conferencing affects large corporate entities. Companies such as Blue Jeans have now expanded their technological capabilities to make even more affordable mobile and desktop conferencing solutions available to small businesses. This might not seem like a major advancement to you if you’re not a small or medium enterprise owner. But […]

Read the full article →

3 People That Will Make Your Startup a Success

November 7, 2014
Startups

It’s natural for humans to seek out friends and companions who are similar to them in several aspects of life. A 2012 Columbia University study of corporate executives at a social mixer found that the investment bankers flocked to other investment bankers, accountants to other accountants, etc. Entrepreneurs typically extend this phenomenon to their hiring […]

Read the full article →

5 Things Every Business Wants to Know About Barcodes

October 30, 2014
Barcodes

Barcodes are used just about everywhere in today’s technologically saturated society. One visit to the grocery store, movie store, drug store, or other retail location will quickly reveal that barcodes are a vital aspect of the way most businesses operate. Although many businesses utilize barcoding and barcoding systems, there are still many small businesses that […]

Read the full article →

How to Use Social Media for Your Business

October 1, 2014

Social media can generate customer engagement and additional income for your company. The key is to choose the right social networks for your business. For example, Facebook has a broad audience and is driven by media (images and videos) and Twitter, while it also has a broad audience, is primarily text- driven (links). LinkedIn on […]

Read the full article →

Get It Covered: Small Business Edition 

August 28, 2014
Small Business Edition

Small businesses today face a range of ongoing challenges that can be daunting to even the most seasoned business person. From ethical issues to financial and resource management to increased competition due to technology, business owners are constantly weighing options and making decisions. Some of the most common areas businesses must manage well include legal, […]

Read the full article →

Accounting as a Freelancer: How to Stay Organized

August 22, 2014
Accounting as a freelancer

As a freelancer, you wear a lot of hats. In addition to the services you provide, you also have to deal with a lot of administrative work as well. In a traditional job, you typically have a Human Resources department, an Office Manager, etc., to take care of the majority of this work. Freelancers, however, need […]

Read the full article →

You’ve Got Brand Evangelists — Now What?

July 16, 2014
Brand Evangelists

You need brand evangelists!” If you’ve studied marketing at all over the past few years, you’ve probably heard this from more than one person. It’s no longer enough to simply attract a loyal customer base. You want to have evangelists, people who are so enthusiastic and supportive of your business that they freely share information […]

Read the full article →